Week Nine (Final week)

MONDAY – 
Today saw the final developments for our rebranding. Cat who was in charge of redesigning the logo presented to us severeal different ideas of what the new logo could look like, we all felt that these were really strong developments and represented our re-branding ideas extremely well. The group then chose their favourite five and went around asking 20 different people of which logo they thought was the best and represented out new ethos the best.  

It is clear from this chart that the most popular logo created is logo three, so following our target markets advise we made this our final logo.

After this I then started thinking about how the new brand could be advertised and attract  our target market, as one USP point the ne brand would offer students a 15% discount, in order to appeal to a younger market which is what we want our new brand to appeal to. With this in mind I also thought of different ways to promoting the new brand, therefore by collaborating with Cat another group member she created a poster and also placed these posters into advertisement spots on the London Underground and at Bus Stops, so we could show how and where we would advertise the new brand.

Overall as a project I believe my group worked pretty well together particularly with sharing ideas and moving ideas and research along towards a final rebranded brand. Although having slight difficulties with choosing a brand to begin with I think we handled these set backs well and were still able to progress because of the support of the group.