WEDNESDAY –
Today half of our group went to convent garden to do
further research on the Bench brand, they went to visit the store based there
and to also interview people on their thoughts of streetwear and Bench as a
brand. The information they found out was very insightful, as it has enabled us
to understand our market, consumers and competitors better. The key points of
what they found out were that most interviewees said that they used to like
Bench however feel that it is a bit dated as they used to shop there several
years ago. A Lot of them mentioned Superdry as a brand they liked and would
prefer compared to Bench. This lead the group onto looking at its strengths and
weaknesses and how we could make Bench more competitive and more successful
than Superdry, once we have rebranded it.
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