Week One

WEDNESDAY - 

Today was the start of the group-rebranding project. As a started my group chose a market segment and decided to research into this by using resources WGSN and LSN Global. I hadn’t ever used these resources before but after today becoming familiar with them I have found them very helpful for research particularly on quantitative research. 

I looked into the street wear trend and found the following report:

Source - WGSN Streetwear Reports

I believe that this is an emerging trend because of several different external factors one main one being the political and social effects coming from soviet countries such as the conflict in Ukraine. The Ukraine crisis is in the media regularly and gaining wide coverage because its a important global topic, this having an effect on the fashion coming out of these areas as well as the fashion in other areas. For this reason I found it interesting as it showed how a political and global issue can effect fashion trends.