WEDNESDAY - Today my group started looking into global retail chains
and the internal and external issues they may face, as a result of this we
created a pestle analysis of Zara. We each chose a section to research into and
gathered information on: political, ethical, social/cultural, technological,
legal and environmental factors.
I found this really helpful although Zara not being a streetwear brand it has enabled me to understand the issues and difficulties a fashion brand will face on a business level as well as how I will need to consider these things once we have chosen our brand to redesign.
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