WEDNESDAY -
Today was very interesting particularly in terms of
understanding the street wear market and its brands as my group and myself
individually conducted several shop reports on different brands within the
street wear segment. We started by going
round different street wear concessions within Selfridges as they had a
variety. Here are some photos taken from the brands my group looked at: Including Hood By Air, Bathing Ape, Blood Brother and I.T London:
Looking at these different brands we noticed many similarities including: they all used a similar minimalist urban aesthetic, products were similar with heavy use of black and white as well as bold graphic prints and use of the brands logo on garments.
Overall today was really helpful because I’ve been able to understand how a brand predominantly a street wear brand would represent themselves in their own store or within a department store. Also by analyzing the similarities between the different street wear brands I have identified the key aspects and main features to a street wear brand such as: main aesthetic is quite minimal and urban, heavy use of branding – Logos used heavily across all products, main colours are black and white to stick to the minimal aesthetic and bold graphic prints feature quite a lot.
Overall today was really helpful because I’ve been able to understand how a brand predominantly a street wear brand would represent themselves in their own store or within a department store. Also by analyzing the similarities between the different street wear brands I have identified the key aspects and main features to a street wear brand such as: main aesthetic is quite minimal and urban, heavy use of branding – Logos used heavily across all products, main colours are black and white to stick to the minimal aesthetic and bold graphic prints feature quite a lot.
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