Thursday –
Today I wanted to look further into the streetwear trend and look at how
it’s expanding within the market. I found a really helpful source that
highlighted how the market is growing which is emphasised in this chart.
The chart highlights that sales of Streetcar garments have increased, for example Baseball shirts have seen a 183.7& increase in sales as well as Slogan tees rising by 52.6% and Slogan Sweaters by 62.5%.
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| Source - http://editd.com/blog/2013/06/urban-trend/ |
The chart highlights that sales of Streetcar garments have increased, for example Baseball shirts have seen a 183.7& increase in sales as well as Slogan tees rising by 52.6% and Slogan Sweaters by 62.5%.
Also with further research and my own knowledge another reason for the
streetwear brand becoming more popular is due to societies celebrity culture as
high profile celebrities such as Rihanna and Kanye West are photographed
wearing a lot of streetwear, as well as this designer collaborations such as
Alexander Wang for H&M and Jeremy Scott for Adidas, this bringing the once
sub culture trend into the mainstream bigger market.
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